Storybord: Your Complete Brand Strategy in 5 Bords
Unlock the power of your brand with Storybord's innovative Five Bord approach. Our Agency in an App delivers a comprehensive, easy-to-understand, and actionable brand strategy that will set your business apart.
Bord One: Brand Anchor - The Big Vision
Discover the foundation of your brand with our Brand Anchor Bord. This crucial first step helps you define your brand's vision, core message, mission, and values. We'll guide you through crafting a compelling brand name and developing a unique brand voice that resonates with your audience.
1
Vision & Core Message
Define your brand's aspirations and key offerings
2
Mission & Values
Clarify your purpose and guiding principles
3
Brand Name & Voice
Develop a memorable identity and consistent tone
Bord Two: Audience
Understand your target market with our comprehensive Audience Overview Bord. We'll help you identify your primary audience, create detailed audience archetypes, and develop strategies to engage them effectively. This deep dive into your customers' needs, pain points, and motivations will inform every aspect of your brand strategy.
Identify Target Market
Define your ideal customer segments
Create Archetypes
Develop detailed customer profiles
Engagement Strategies
Plan effective ways to connect
Bord Three: How We Effect Change
Articulate your brand's unique value proposition and transformation roadmap with our Effect Change Bord. We'll guide you through defining your Unique Selling Proposition (USP) and Brand Value Proposition (BVP), ensuring your brand stands out in a crowded market. This bord also helps you map out the transformative journey your customers will experience when engaging with your brand.
Unique Selling Proposition
Define what sets your brand apart from competitors and makes it the best choice for your target audience.
Brand Value Proposition
Articulate the specific value your brand promises to deliver to customers, addressing their needs and pain points.
Transformation Roadmap
Map out the journey your customers will take, from their initial interaction with your brand to the ultimate transformation they'll experience.
Bord Four: Global Contribution
Align your brand with a greater purpose using our Global Contribution Bord. We'll help you identify the transformational world goals your brand supports and craft a compelling Happy Planet Statement. This bord ensures your brand strategy goes beyond profit, contributing to positive global change and resonating with socially conscious consumers.
Transformational World Goals
Identify specific global goals (e.g., UN Sustainable Development Goals) that align with your brand's mission and values. Explain how your brand contributes to these goals through its products, services, or operations.
Happy Planet Statement
Craft a concise, powerful statement that articulates your brand's commitment to environmental sustainability and social responsibility. This statement should inspire both your team and your customers.
Impact Metrics
Define measurable indicators of your brand's positive impact on the world. These metrics will help you track progress and communicate your brand's contribution to stakeholders.
Bord Five: Visual Identity
Bring your brand to life with our Visual Identity Bord. We'll guide you through creating a cohesive visual language that reflects your brand's personality and values. From color palettes and typography to imagery and design elements, this bord ensures your brand's visual presence is consistent, memorable, and impactful across all touchpoints.
Color Palette
Carefully selected colors that evoke your brand's emotions and values
Typography
Fonts that reflect your brand's personality and ensure readability
Design Elements
Unique visual components that create a distinctive brand identity
The Power of the Five Bord Approach
Storybord's Five Bord approach revolutionizes brand strategy development, making it accessible, comprehensive, and actionable for businesses of all sizes. By breaking down complex branding concepts into five clear, interconnected bords, we ensure that every aspect of your brand is thoughtfully considered and aligned with your overall vision.
1
Holistic Strategy
Our Five Bord approach covers all crucial aspects of brand development, from vision to visual identity, ensuring a cohesive and powerful brand presence.
2
Easy to Understand
Complex branding concepts are simplified and presented in a clear, visual format, making it easy for your entire team to grasp and implement the strategy.
3
Actionable Insights
Each bord provides concrete steps and guidelines, allowing you to immediately start building and strengthening your brand.
4
Flexible Application
The Five Bord approach is adaptable to businesses of all sizes and industries, ensuring a tailored strategy that meets your unique needs.
Transform Your Brand with Storybord
Ready to elevate your brand to new heights? Storybord's innovative Five Bord approach provides you with a comprehensive, easy-to-implement brand strategy that will set your business apart in today's competitive landscape. Our Agency in an App combines the expertise of a traditional branding agency with the convenience and affordability of a digital platform.
Don't let your brand get lost in the noise. Take the first step towards a powerful, purpose-driven brand identity that resonates with your audience and drives sustainable growth.
And now we've taken that methodology and applied it to our complete Brand-to-Launch System: Brand | Content | Pitch | Lean Canvas | Sustainable Ops.